• Oh, jolie!
  • Makeup
  • Lifestyle
  • Fashion



Jolie Roberson-Engelen

I have been a makeup and skincare enthusiast since the age of 8, when, during the holidays, my mother, aunts, and grandma would all line up for me to “do their eyebrows“ because, apparently, I had the best eye for brow shapes and the most skill with the tweezers. I quickly became obsessed with makeup as I was in dance and wearing makeup on stage was easily as fun for me as the dancing itself. After developing a thriving dance business in both Chicago and Tucson, I found out I was having a baby and needed to make adjustments to my workload. I enrolled in Blush School of Makeup the same year and started to develop my business. It was a natural transition to go to makeup artistry as a replacement for my dance career since I had been freelancing in makeup for years previous and had such a passion for it even before I was getting paid to paint people’s faces. I love all things style, skincare, photography, and I have a deep and unending love of makeup. To this end, I’ve been enjoying creating YouTube videos and making real connections with my audience.


To me, Oh, Jolie! is about more than makeup. Oh, Jolie! is about a well-rounded approach to life, artistic pursuits, style that is attainable and fine-tuned for the individual, and even mental health. I want my audience to view me not as an unattainable ideal, like so many other beauty “gurus“, but as the sassy best friend who is not afraid to tell it like it is and thinks of all her friends as family. I want people to feel open with me and to see Oh, Jolie as something they can turn on when they just need to let loose, find some inspiration, or get new ideas on how to “human.“ I want Oh, Jolie! to be a safe space for every viewer and for people to feel like they have a community and a voice in this brand.


I would love to begin working with beauty brands and lending my vision to creating new products as well as representing their vision with my artistic skills in video production. I see myself helping established or new makeup brands reach a larger and diverse clientele by partnering with them to create content and collaborate on product launches, and, in the future, I would love to have my own brand around my artistic vision as well as my own photography and video studio space where I can help others create. Ultimately, I want Oh, Jolie! to be a diverse group of creators, artists, and visionaries who all lend their voice and create inspiration for a wide audience. I will not be a voice that works for everyone, but I would love to have a collective of voices represented in Oh, Jolie! so that every viewer feels heard. Oh, Jolie!might have my name, but it’s not just about me, it’s about creating a space for everyone to feel inspired and supported.

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Oh, Jolie! c/o Jolie Roberson
PO Box 901044 Portland, OR 97290

(971) 319-4222



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